ADL | Brand & Marketing Location: New York, NY preferred Grade/Class: Grade C, Non-Exempt, Non-Union
ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people, ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to all. In the face of rising antisemitism and extremism, we protect, advocate, and educate through a mix of programs and services using the latest innovations and technology.
The Marketing Coordinator plays a pivotal role in driving the organization's footprint by supporting the end-to-end execution of data-driven paid media campaigns across multiple platforms. Serving as a central logistical hub, this role collaborates closely with cross-functional internal teams and external agencies to traffic assets and align all deliverables with overarching organizational messaging.
Paid Media Execution & Campaign Support
• Support the end-to-end lifecycle of data-driven paid campaigns across major platforms (Meta, Google, LinkedIn, TikTok, print, email and programmatic) • Coordinate with internal departments and external agencies to develop and traffic assets, set audience targeting, and ensure deliverables are on-brand, on-schedule, and aligned with integrated content calendars • Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs, such as Never Is Now
Analytics, Reporting & Optimization
• Track, analyze, and report on key performance metrics (CPA, ROAS, conversion rates, etc.), proactively flagging pacing variances to leadership • Apply advertising best practices, including A/B testing and audience segmentation, to help optimize live campaigns • Maintain organized, accessible records of campaign performance histories and creative archives
Cross-Functional Coordination & Operations
• Coordinate the review and approval workflows for paid creative, consolidating cross-departmental feedback and overseeing revisions through to final delivery • Maintain internal systems for campaign documentation, budget tracking, and insertion orders • Assist in managing external agency relationships and support ad-hoc marketing priorities as needed
Qualifications
• Foundational understanding of paid digital media channels (social media and programmatic platforms) • Strong analytical skills with comfort working in data and performance reporting • Exceptional organizational skills and the ability to manage multiple deadlines simultaneously • Familiarity with project management tools such as Asana, Monday.com or Smartsheet preferred • Familiarity with AEO, SEO, SEM and how paid and organic strategies work in concert preferred • Bachelor's degree or equivalent professional experience required • Experience in a paid media, digital marketing, advertising or marketing operations environment; internship and freelance experience are welcome
Work Environment: ADL is a hybrid environment; this role will require 3 days in the office.
Compensation: $55,000–$65,000. Salary is reflective of a position based in New York, NY; actual salaries are commensurate with experience and may vary by location.